Business As Mission by Johnson C. Neal;Rundle Steven;

Author:Johnson, C. Neal;Rundle, Steven; [Johnson, C. Neal]
Language: eng
Format: epub
Publisher: InterVarsity Press
Published: 2011-10-10T00:00:00+00:00

Figure 13.2. LDi business analysis diagram

The goal of LDi’s consultation is to identify which business practices and functions fit into which category and to modify those practices to fit within the “Good Business and Good Mission” category. So, too, the company’s efforts to expand its kingdom impact can be assessed within this matrix. For any new initiatives to be accepted by the company and incorporated into its DNA, it must be both good for the business and good for the kingdom.

A similar approach is propounded by Tetsunao (Ted) Yamamori. He uses the term kingdom entrepreneurs, defining them as “business owners, called by God, to do ministry through business.” He says, “I have identified three basic types of kingdom entrepreneurship.” Those are businesses that have a (1) strong business and weak ministry, (2) strong ministry and weak business, and (3) strong business and strong ministry.[17] To this we might add a fourth type: Weak business and weak ministry. Not every business succeeds in either or both of its dual mandates.

The LDi and Yamamori models are quite useful exactly because of their simplicity. They especially have utility for CEOs who are encountering the KC and BAM concepts for the first time and are attempting to discern a direction and initial steps for their companies. These models are, however, just that: an initial program of faith integration. For the truly serious CEO, the analysis must eventually go far deeper and expand into the fuller strategic master BAM approach and its functional analysis methodology.

3. The third approach to planning the company’s faith integration, the master planning approach, is for those who want to be quite intentional and increasingly comprehensive in their faith integration process. This approach will be discussed at length in chapter fourteen. Nonetheless, even those seeking to make their company a KC or BAM Company by the ad hoc or incremental approaches would be well-advised to carefully examine the formal process of how to conduct master planning. Since it can be implemented piecemeal or in whole, it can give valuable insight into future possibilities and growth areas for every company’s faith integration process. So too for those companies that already have a master plan, it is my hope that the suggestions found in the master planning approach will have a beneficial, informative impact when the company updates and revises its plan.

It should be emphasized that this master planning approach can be costly in time, energy, diverted resources, immediate productivity and expenses, but that the long-range benefits to the company are, as the saying goes, priceless. The master plan gives focus to all that the company does, helps limit or streamline its operations to those activities that are goal enhancing, and gives a lighted path to ever-increasing kingdom impact.

Plan for the unplanned. The framework for faith integration is scripturally sound, as the Lord does call us to count the costs, prepare our plans and lift them up to him at each step of the way. It would be spiritually naive, theologically unsound and

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